It’s no secret that Miss Frugal is a big One Direction fan – we’ve been to the concert, seen the movie, bought the (very expensive) T-shirt, paid for the albums and spent pocket money on all sorts of different One Direction memorabilia over the last year or so.
So when I saw there was a One Direction perfume being released, I knew she’d be desperate to add a bottle to her growing One Direction collection.
I’m not sure exactly what I was expecting but it certainly wasn’t what we found after following the trail of One Direction cutouts through the shop. I was pleasantly surprised by the smell of the perfume itself which was so nice I would definitely wear it myself and I loved the pretty bottle that it comes in (no, this isn’t a review) but they only had a 100ml sized bottle in stock and that would have set us back £38!
Now I’m sure that as perfumes go, considering the quality of this one £38 is probably a reasonable (ish) price for a 100ml bottle but surely it’s way too much for the young girls who’ll no doubt be adding this to their Christmas lists.
Wouldn’t they have been better going for a slightly lower end product that they could sell for less?
My cynical side says that they know that a lot of parents will pay this amount so they can get away with charging it and that they market to children who can’t afford to buy the products themselves knowing that they will add it to Christmas and Birthday lists or keep asking and asking their parents until the wear them down.
It’s not only One Direction though, lots of stars are bringing their own range of perfume or clothing out and marketing to young people who can’t usually afford to buy it themselves.
And don’t even get me started on the massive increase in toy adverts in the run up to Christmas – practically every time I turn the TV on there’s a new gimmicky must have toy that my children are being told that they need!
I know that I can (and do) say no but I still don’t think it’s right.
What do you think?