A little while ago, I shared a post about how the junk mail that your postman delivers could possibly save you a little bit of money and today, I thought I’d tell you a little bit about how your ‘spam’ email could do the same!
First of all, to be clear, when I’m referring to your spam email, I don’t mean the emails telling you that you’ve won vast amounts of money if you provide your bank details or that your access to a site you use has been revoked until you update your details – they’re scam emails and should always be ignored.
I’m talking about what you would probably call spam emails when you see them pop up in your inbox either because they’re from a company you don’t know or a company you do know but the email itself is unsolicited and usually for marketing purposes. These are the emails that you might not open and will just click delete without reading – that’s the kind of spam email I’m talking about today.
Cold emails
Lots of companies these days use a strategy of sending out mass cold emails to prospective customers and as much as you might think you won’t benefit from reading that email, it’s important to realise that the company didn’t just pluck your email out of thin air, they’ll have generally done a lot of work beforehand to make sure that the names on their email list (usually purchased from a reputable company) will actually benefit from what they’re emailing about.
So when you get a cold email, open it up and have a read.
Emails from companies you’ve used
And as for the emails from companies you do know and have used in the past? Well, they’re even more likely to save you some money if you have a good read of them before clicking that delete button. Here are a few of the emails in my inbox this weekend and how they could save me some money…
- Hollywood Bowl emails me weekly these days since I booked bowling online with them a while ago and I get some amazing deals with them like unlimited bowling afternoons and deals where I get great deals that are much cheaper than if I just rocked up and paid on the day. I have booked a couple of times after getting an email with a good deal. I always sign up to mailing lists of places I go just in case they send their regular customers offers and I’ve saved a reasonable amount on days out this way.
- Experian and Clearscore send me regular emails from both of these companies who I use to keep an eye on my credit score. The emails not only let me know of any deals on loans and new credit cards that I might be eligible for but they also give me some cheeky reminders on how to keep my credit score looking as healthy as I can and often give me some ideas on how to save some money, even if it’s just a reminder of something I know I should be doing but don’t. Other companies are the same including the ones who use already for my services – my energy and water companies for example send me tips on how to save money with them.
- I get lots of companies offering discounts to tempt me to buy which I usually ignore but every now and again, one comes in at the right time when I was planning to buy something anyway. These make up the bulk of the emails I get that I’d class as spam but save me the most money – I know for example that I get regular emails containing discounts from certain companies who I use so when I have something to buy, I simply wait for the next email to drop in before making a purchase. Whether it’s a % discount of free P&P, the money is better in my pocket. 😂
So next time you’re scrolling through your inbox, give those emails a chance.
Also – here’s how to recognise a SCAM email and what to do about it.
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