I couldn’t help but laugh when I went to Tesco tonight and saw their new ‘Easy Home Bake’ range. The range consists of ready mixed ingredients for chocolate brownies, Victoria sponge cake and gingerbread among other things.
They’re like packet mixes for posh people!
The Victoria sponge mix costs £3.50 which seems like a massive amount to me for a bit of flour, sugar and butter and a couple of eggs. Miss Frugal can whip up a Victoria sponge on her own and from memory in no time at all and it must cost less than a pound to make!
I’m guessing that there is a market for these products as a company like Tesco wouldn’t have launched the range without doing their homework but I genuinely can’t see why someone would pay £3.50 for a plain sponge cake mix that they still have to cook- why not spend an extra five minutes mixing the ingredients yourself OR if baking really isn’t your think then just buy a cake. You’d still spend a lot less than £3.50!
Is it just me that thinks this is convenience gone mad?