I thought I’d share a few tips today about how you bloggers can give your blog a bit of a Summer spruce up by doing a few super simple things and showing what a difference you can make without spending a fortune.
A quick freshen up of your blog can make a huge difference in terms of your blog visitors sticking around for longer as well as helping it to perform better on Pinterest and with search engines. It’s not just that though, your blog is your corner of the internet so you want it to represent you and look exactly how you want it to look – I look at my blog and feel happy with the way it looks but when that feeling changes (and it does every now and again) then I change things around a little bit so I’m happy with it again.
Update your theme and/or brand colours
The first step in your Summer Spruce-up has to be a review of the overall look and feel of your site.
My blog has stayed pretty much the same as far as theme and colours for the past couple of years after I had a lovely designer give it a makeover but I do have another blog which I’ve just updated the theme on and I chose one from Pipdig. Pipdig was recommended by quite a few bloggers as they’re really reasonably priced and easy to install – they even have an install package if you’re really not wanting to attempt it.
You don’t have to go for a full new theme though as it’s quite easy just to update your header images, brand colours and even get a logo designed.
Make it super easy to share your content
You need some sort of social sharing buttons and you need them to be as visible as possible. I have social warfare (the paid for version) simply because they’re the most customisable share buttons that I’ve seen and they don’t affect the speed of my site as lots of the more popular free ones do. You can have them at the top of the post, the bottom and then floating at the side too as well as a Pin button when you hover over any images which is perfect.
Refresh your ‘About’ page
The next thing to do is to have a quick look at your ‘About’ page and give it a refresh. Have a peek at what you currently wrote on the about page and freshen it up to reflect your current stage in blogging life as well as add anything extra to it that’s changed in the past year. Make sure it’s very easy for companies and PR agencies to contact you as they won’t usually spend time hunting about – they’ll just move on to the next blog on their list.
With social media, especially Pinterest, changing dimensions and styles so often, it’s important to make sure you update your blog images when you do your Summer spruce-up. Revisit old blog posts to freshen up the social share images to make the content appear fresh and up to date.
Check for Broken Links
There is a broken link checker plugin for self-hosted WordPress blogs you can easily install to check for broken links within your blog. If you aren’t open to using another plugin, just review your blog posts manually and check webmaster tools for any errors on your blog for broken links.
SEO Older Posts
Going through your old blog posts and SEO-ing them will pay massive dividends for your traffic stats so it’s well worth revisiting any old blog posts to update them for search engine optimisation.
Declutter your Footer and Sidebar
Lastly, take a peek at your footer and sidebar area. Bloggers are often adding too many things to their sidebar and footer widgets throughout the year and then completely forget about them. They can make your blog run slower so it’s a good idea to only have the essential ones on there.
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