Every now and again, I break my rule about blogging about blogging and today I’m doing just that – I’m going to share just how important images can be for your blog posts.
If you own a blog (and I think everyone should), then one thing you really need to consider as a huge priority is optimising photos and images for Google. This helps your SEO ranking because Google looks favourably upon blogs that include high-quality photos, especially if the file name is labelled correctly, and which seamlessly fit the topic you’re writing about.
That’s not the only reason why it’s important to include great images when you’re blogging though, read on and I’ll share some more with you…
Images are super important when it comes to social media.
They catch people’s eye and if you have the right images then they’re going to make people want to click and to visit your blog which is exactly what you want – more eyes on your post.
Each social media site has its own optimum image requirements so do double check what sizes you need for each platform. A square image that you might use for Instagram wouldn’t work on Facebook for example as you’d lose the top and bottom of the image when Facebook crops it.
Size is everything
Have you ever read a blog with super small images that mean you have to squint to make out what’s going on. My rule of thumb is to go as large as I can with my images without sacrificing quality or space on the page.
Back up your writing
We’re told that a picture says a thousand words and since I started blogging, I’ve realised just how true that is!
Every point you make can be summarised to your readers by using a photo and let’s be honest, everything just looks so much better with images intertwined between blocks of text. We can all get a bit overwhelmed when we look at a page that’s filled with paragraph after paragraph of long text blocks, so by adding pictures here and there, you make your article a lot more appealing to read.
Convey more information
If you want to delve a bit deeper into whatever you’re writing about the I’ve found that graphs and screenshots are a great way to achieve this.
Screenshots can simplify complicated tutorials, as someone can glance at an image while absorbing the text and I’ve found this really helpful in the when writing tutorials – not that I write them often as I’m usually the last to find out about things.
When I’m writing super serious grown-up finance related posts I’ve found that adding a few graphs can really help bring my point to life. I’m not great with technical wizardry so if I need to make a graph then I tend to use a graph-making tool to make them look good.
Always use licence-free images
It’s so important to make sure that the images you use aren’t covered by Copyright – after all, no-one wants to get into trouble for using someone else’s images without the right permissions.
I’ve always found that the best photos are the ones that I take myself because I can make them look how I want (kind of) and take different versions of the same image that are tailored to each social media platform. It’s not always possible to take my own photos though so when I need to, I use a licence-free database, such as Pixabay, Pexels, or Unsplash. These sites contain thousands of useful stock photos that require no credit to photographers although it’s always nice to credit them as a courtesy.
So there you have it, if you’re a blogger then you should think about your images as much as your writing, as the two definitely go hand in hand. Google is happy, your readers get improved content, you appear far more professional, and your blog posts tell a much better story than just words on a screen.
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